Amazon’s The Idea of You — A Custom UGC Activation
A fully customized photo and video experience featuring branded GIFs, custom backdrops, and an influencer-ready setup.
We created a custom experiential marketing activation for Amazon Studios' The Idea of You, featuring branded animated GIFs, two custom backdrops, and influencer-focused content stations. This UGC-driven photo booth experience blended entertainment and strategy to deliver high-impact content activation and extended campaign visibility across social media.
✨Signature Moment: “August Moon Video Moment” — a short-form, branded motion capture synced with the band’s soundtrack.
Motion GIF with Soundtrack Integration 🎵
Guests recorded looping motion videos set to the soundtrack of August Moon, styled in a branded template that evoked the emotional, elevated aesthetic of the film. It became one of the most shared pieces of content from the night.
What We Delivered:
🎬 Branded Motion Video with Soundtrack — A custom short-form video moment featuring branded overlays and music from August Moon, the fictional band from the film. Designed to reflect the mood and aesthetic of The Idea of You, it was perfect for instant sharing and fan engagement.
📸 Two Custom Backdrops — One for the photo booth and a separate one designed for influencer photo moments.
🖼️ Custom Overlays & Templates — Each overlay and template was tailored to match the film’s romantic, elevated branding, featuring soft tones, dreamy graphics, and elegant typography that echoed the film’s visual identity across all content output.
🖥️ Custom UX/UI Interface Design — We fully customized the on-screen user interface to align with the film’s aesthetic. From button styles to screen flow, every touchpoint reflected the brand’s tone, making the guest experience feel sleek, intuitive, and cohesive.
💫 Social-First Guest Experience — The activation prioritized user-generated content and on-brand storytelling.
10x8ft Custom Step and Repeat Welcoming Content Creators
Custom UX/UI Interface Design
Custom Backdrop 8x8ft for Photos/Gifs
Custom Template for Digital and Prints
Post-Event Buzz
The activation helped Amazon Studios generate hundreds of organic shares within the first 48 hours, sparking fan engagement and boosting social visibility for the film’s launch.
Looking to turn your next brand event into a content-generating machine?
